Art Direction / Brand Identity / AI Visuals / Web Development
Weride
01.-
The Context
WeRide is a luxury mobility concept designed to empower women through premium, accessible driving experiences. Created for women entrepreneurs, business leaders and independent travelers, the brand combines elegance, freedom and confidence. The project focuses on redefining luxury car services with a strong female-oriented vision.
02.-
Logo & Brand Identity
The visual identity was built around a strong and elegant logo. The distinctive “W” symbol subtly highlights Women, reinforcing the brand’s positioning around empowerment, independence and confidence.
03.-
AI VISUAL UNIVERSE
To express the brand vision, a cinematic visual universe was created using 100% original AI-generated imagery. These visuals blend luxury, lifestyle and aspiration to give WeRide a strong and recognizable identity.
04.-
MARKETING & DIGITAL ASSETS
To support the launch, we designed a complete set of marketing assets focused on visibility and conversion. This included a premium A4 printed flyer, QR code creation, and a dedicated landing page with a lead capture form.
