Art Direction / Brand Identity / AI Visuals / Web Development
PuraSangre Imports
01.-
The Context
PuraSangre Imports is a luxury car import brand based in Spain, specializing in high-end and performance vehicles. Inspired by Pura Sangre race horses, symbols of power, elegance and exclusivity, the brand reflects the same values found in elite sports cars. Our mission was to translate this heritage into a strong visual identity and a refined digital presence, positioning PuraSangre as a premium reference in luxury car imports.
02.-
Logo & Brand Identity
From the very first discussion, the branding direction was clear: a strong, premium identity built around a black base, gold accents and a visual language inspired by purebred race horses. The logo, formed from the initials P and S, was designed to be bold, balanced and instantly recognizable.
This direction naturally evolved into a dark, premium universe pairing a purebred race horse with a Porsche. All visuals were created using 100% original AI-generated imagery, exclusively for PuraSangre Imports.
03.-
AI VISUAL UNIVERSE
A series of 100% original AI-generated visuals was created exclusively for PuraSangre Imports. These images deliver a dark, cinematic and premium aesthetic, designed to clearly differentiate the brand from its competitors.
04.-
Website design & Development
We designed and developed a fully custom WordPress website, built to be responsive, scalable and fully manageable by the client. The platform allows PuraSangre to autonomously manage its vehicle catalogue, content and custom requests while maintaining a high-end, consistent brand image.
The interface combines a dark premium aesthetic with gold and white accents, subtle marble textures and immersive visuals. Key features include a tailored car catalogue, bilingual content (Spanish & English) and a detailed custom import request form.
05.-
Client Testimonial
FGEImports, shared his experience working with us:
"Le contratamos para hacernos una pagina web. Ahora tenemos la mejor pagina web de nuestra competencia. Nada más que añadir. Sin duda, cyclone.media es una recomendación obligatoria para cualquier rama de identidad visual de tu empresa."