Graphic Design / Race Car Graphics / Branding / Merchandising
Score Baja 500
Industry
Motorsport
Launch
Jul 2014
01.-
The Context
The Baja 500 is a legendary off-road race held in Mexico’s Baja California Peninsula. Renowned for its extreme conditions and high-speed endurance, this competition brings together the best teams in the motorsport world. For the 46th edition, the Badoink team needed a bold, high-impact visual identity that would stand out on the track and across their promotional channels.
02.-
Achievement
We created a full branding and visual identity, ensuring a strong presence on and off the track. This included a bold race car livery for maximum visibility, custom-designed helmets and race suits for a unified team identity, and high-impact promotional materials like posters and press visuals. Additionally, we designed a range of branded merchandise, including t-shirts, caps, and promotional flags, reinforcing the team’s image throughout the event.
